| Broadcast area | KwaZulu Natal,certain areas of the Eastern Cape and small portions of Swaziland |
|---|---|
| Slogan | "Durban's Number 1" |
| Frequency | 94.00 - 95.90 MHz |
| Format | Top 40, news, traffic |
| Owner | Kagiso Media Corporation |
| Webcast | [1] |
| Website | http://www.ecr.co.za/ |
East Coast Radio, also known as ECR, is a KwaZulu-Natal commercial radio station with an audience of just under 2 million. It is the second largest regional radio station in South Africa.
The station can also be heard online from its website and on channel 26 via Digital Worldspace Radio. It broadcasts from Umhlanga, KwaZulu-Natal
East Coast Radio started as Radio Port Natal, broadcasting from the SABC studios in Old Fort Road, Durban on 1 May 1967. When the station upgraded its technology to include stereo broadcasts, it was rebranded to RPN Stereo. It was sold to the Kagiso Media Group on 1 July 1994.
ECR dominates in the affluent LSM 6-10 urban group in KwaZulu Natal with an operating profit margin of 50.8% in 2006.[1]